For a change,  have something positive to talk about the Cosmetics Industry.

Ogilvy created this Evolution Ad Campaign for Dove soap years ago.

Loved it then and still love it.

Well done Dove !!

Wish more cosmetics companies will take  Corporate Responsibilities seriously.

Women around the world, especially impressionable teens suffer from low self esteem when they see glamorous models and film stars. In their quest to look beautiful they try to emulate the looks of the models and stars. This Ad video embedded via You Tube effectively blows the lid off the secret behind their beauty.

This is yet another well conceived Ad campaign for Dove soap.

In terms of concept, this Ad is even better than the Evolution campaign.

The Onslaught Ad depicts how teens are targeted by the Cosmetics companies through different means and distorts their view of beauty.

They accept the unrealistic standards of beauty set by the industry as defacto beauty standards and take recourse to everything from cosmetic surgery to weight loss programs to look lean and curvy.

Have embedded the Ad, courtesy – You Tube.

Once again – good work Dove.

The Dove, Real Esteem Ad Video is even more direct in its approach. It highlights the concerns of young impressionable girls and talks about creating real awareness among women so that they not only understand what real beauty is but also feel it within themselves.

Enjoy the video, courtesy – You Tube.